Superhero Mascara - Volumizing Mascara for Sensitive Eyes

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IT Transforms Your Lashes!

Transform your lashes to appear wider and longer with eye-opening results! This effect was observed in a consumer panel survey.

Skin-Loving Ingredients

Our formula is infused with Super Black pigment, collagen, biotin, and peptides to condition your lashes as you apply.

Developed with Plastic Surgeons & Dermatologists

"Consider this your lash lift in a tube! Ingredients like biotin and peptides, known for enhancing hair health, combine with IT’s Elastic Stretch Technology for instant visible length and volume."

• Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member

Find the Best Mascara for You!

Whether you desire dramatic volume, super length, or a natural look, discover the ideal IT Cosmetics mascara to achieve your perfect lash appearance!

Superhero Mascara

• Elastic Stretch Technology stretches lashes wider and longer.
• The Lash-Changing Power Brush wraps each lash in a lengthening cape of color.
• REAL RESULTS! 96% of users reported stretched lashes in a consumer panel survey.
• BEST FOR ACHIEVING: Super lash length and volume.

Lash Blowout Mascara

• Intensely saturated black pigment for bold definition.
• The Lash-Lifting Microsphere Brush catches every lash for lift and separation.
• REAL RESULTS! Achieved 19X volume increase in an instrumental study.
• 93% reported no flaking in a consumer panel study.

Hello Lashes+ Mascara with Lash Care Serum

• Volumizes and defines lashes instantly.
• Gentle removal reduces lash loss.
• Lash-loving formula for soft, well-cared-for lashes.
• REAL RESULTS! 93% reported fuller-looking lashes.

| Superhero | Lash Blowout | Hello Lashes+ | Tightline | |:--------------:|:----------------:|:------------------:|:-------------:| | Add to Cart | See Details | See Details | See Details | | 4.5 out of 5 stars (10,991 reviews) | 3.9 out of 5 stars (632 reviews) | 4.4 out of 5 stars (1,367 reviews) | - | | Price: $16.80 | Price: $16.80 | Price: - | Price: - |

Descriptions:

• Superhero Mascara: Provides super volume and length with an Elastic Stretch Technology and a lash-changing power brush.
• Lash Blowout Mascara: Offers salon lift and separation with intense black pigment and a lash-lifting microsphere brush.
• Hello Lashes+ Mascara: Features a built-in lash care serum for instant volume and definition, while caring for your lashes.

Benefits:

• Superhero Mascara: Length + volume
• Lash Blowout Mascara: Lift + separation
• Hello Lashes+ Mascara: Instant volume + definition
• Tightline: Ultra-separation & length

Brushes:

• Superhero Mascara: Lash-changing power brush
• Lash Blowout Mascara: Salon-inspired microsphere round brush
• Hello Lashes+ Mascara: 360° lash-wrapping brush
• Tightline: Ultra-skinny wand

Formulas:

• Superhero Mascara: Super buildable formula
• Lash Blowout Mascara: No clump or flake formula
• Hello Lashes+ Mascara: Lash-caring serum
• Tightline: Root-to-tip coverage for a fuller-looking lash line

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