The Tarte Shape Tape Concealer has been named the #1 concealer brand, winning the Best Concealer award in the Allure Readers' Choice Awards 2021. According to data from The NPD Group, Inc., it was the top-selling concealer in the U.S. prestige beauty market in fiscal year 2020.

This best-selling concealer boasts a full-coverage formula with a natural matte finish. It smooths and brightens the skin, making the eyes appear lifted, while its crease-proof formula ensures up to 16 hours of flawless wear without caking or settling.

The concealer's innovative tape technology helps to smooth and blur the appearance of fine lines and wrinkles. In Tarte's own consumer testing, 100% of participants agreed that it doesn't crease or look cakey, their skin looks and feels smoother, their undereyes look smoother, and it covers dark circles effectively. Additionally, 97% agreed that it blurs and smooths the appearance of wrinkles and fine lines.

Clinically tested, this vegan and dermatologist-tested concealer is formulated to be 16-hour wear and 12-hour crease-proof, as well as waterproof. Its skinvigorating ingredients include shea butter to help retain skin elasticity, mango butter for moisturization and conditioning, and licorice root to brighten the appearance of dark circles and color correct.

To use, apply the concealer directly onto imperfections and blend using the larger, domed end of the included sponge. For best results in concealing dark circles, trace the concealer onto the under-eye area and blend. It can also be used as a shadow primer on the eyelids for a long-lasting look. For added hydration, apply it over the Tarte Shape Tape Hydrating Moisturizer.

The Tarte Shape Tape Concealer is available in a range of shades to suit different skin tones, from fair to deep. The formula is free of parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten.

product information:

Attribute

Value

package_dimensions

‎4.13 x 0.71 x 0.67 inches; 0.71 ounces

upc

‎846733040315

manufacturer

‎Tarte

best_sellers_rank

#448,499 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#1,735 in Concealers & Neutralizing Makeup

customer_reviews